Learning Hub

Digital Marketing Learning Hub

Free, structured resources for students building expertise in SEO, GEO, AEO, LinkedIn marketing, and web development. No course fees, no email gates—just useful information organized clearly.

SEO Career (0 to Job-Ready)

Phase 1 (Month 1–2): Foundations

  • How search engines work: crawling, indexing, ranking algorithms
  • Google Search Console basics
  • Google Analytics 4 fundamentals
  • Understanding keyword intent types

Resources: Google SEO Starter Guide, Ahrefs Academy (free)

Phase 2 (Month 3–4): Technical + On-Page

  • Title tags, meta descriptions, headings
  • Technical SEO: site speed, mobile, Core Web Vitals
  • Crawl analysis with Screaming Frog (free tier, 500 URLs)

Resources: SEMrush Academy, Moz Beginner's Guide (both free)

Phase 3 (Month 5–6): Applied Practice

  • Start a personal blog to practice on
  • Offer a free audit to a local business
  • Build portfolio of 2–3 audit reports
  • Apply for internships with deliverables

GEO & AEO — New Search Skills

What to learn:

  • How LLMs generate responses (conceptual)
  • Structured data and schema.org markup
  • E-E-A-T and content authority signals
  • Writing Q&A formatted content for AEO
  • Featured snippet optimization techniques

Practice Project

Pick a local business category. Test 20 queries in ChatGPT, Gemini, and Perplexity. Document which businesses appear and why. Write a report on GEO opportunities. This becomes a portfolio piece.

LinkedIn Marketing Career

Foundation

  • Platform algorithm basics
  • Profile vs company page optimization
  • Content formats: text, carousels, newsletters

Intermediate

  • LinkedIn analytics interpretation
  • B2B audience building
  • SSI improvement strategies

Portfolio Project

Manage someone's LinkedIn for 3 months, document follower growth, post reach, and profile views. Before/after screenshots included.